Fuji Xerox is planning to expand its business into the home laser printer market, with the introduction of eco-toning technology and system services.
So far, the company's printer and multifunction division has been dealing with devices for the mid-range and high-end markets. However, it now plans to spread its wings into the home laser printer sector.
James Henderson, Fuji Xerox president of printer channels, said: "We are bringing high-end technology to low-end products. We are bringing the world's best technology to everyone."
The firm is pinning its hope on the self-scanning LED (SLED) print head, which facilitates easy mechanism, together with saving space. SLED allows enough space for an extra paper tray to be fitted with the device.
Fuji Xerox is also confident that its eco-toning technology will help to attract customers.
The new printers will also include the company's EA-Eco toner technology, which helps to cut carbon dioxide emissions.
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