HP PCs to return to Project Runway

The season-eight designer contestants of the American TV show Project Runway will have the option to trade pen and paper for HP computers, the technology company has announced.

The return to the Lifetime Television's reality challenge show will see the company offering the participants latest HP touch-enabled PCs based on Intel processors throughout the season to conceptualise their designs.

Lance Still, executive vice president, Promotions and Integrated Marketing, The Weinstein Company, said: "The HP and Intel design challenge - where designers created custom fabric patterns for use in their final garments - was one of our most popular episodes for season seven.

"HP's touch-enabled computers are an exciting medium for the designers to work with, furthering the scope of what they can create. Stay tuned to see the inventive uses of technology in Project Runway season eight."

HP links with fashion date back to the unveiling of the HP Mini Vivienne Tam "digital clutch" notebook on the catwalk of the designer's 2008 fashion show at New York Fashion Week.

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