HP has outlined plans for a software initiative - called "Ten to One" - targeting businesses who have between 1,000 and 10,000 employees.
The campaign would feature software titles, updated services and research options, the firm said.
Two new software solutions and an add-on for the Amazon EC2 service will highlight the initiative, which is part of HP's plan to increase its share the £5.25bn valued medium-sized enterprise market.
As part of the initiative, HP would unveil its LoadRunner performance testing software for firms using EC2 deployments, while it would offer Data Protector disaster recovery software for Microsoft's Hyper-V platform.
The company, which offers cloud computing services, is planning to introduce an IT management software called the SiteScope Operations Manager.
HP is looking forward to update its partner programme for mid-size firms and provide new software delivery options to customers.
HP commercial solutions vice president and general manager Jonathan Martin said: "The unique needs of mid-size enterprises have been underserved.
"Our software, services, partner program, and sales and marketing organizations, along with our broad experience will help our clients and partners achieve immediate and long-term success."
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