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HP target small firms with campaign
HP Multifunction Laser Jet Printers
HP has launched a new campaign to market its multifunction Laserjet printers.
The Laserjet Pays You Back campaign is aimed at home office and small businesses users
HP claims businesses could save $2,500 (£1,700) by purchasing one of their new printers.
Ron Coughlin, HP's vice president of LaserJet and Enterprise Solutions, said: "Upgrading to an HP Colour LaserJet multi-function printer is like trading in your gas guzzler for a hybrid that pays for itself in gas savings and then continues to pay the owner after that.
"The campaign helps demonstrate how HP LaserJet printers are an investment that keeps giving back to your business."
Promoting the campaign in New York, businesswomen Ivanka Trump, said: "What seems like a small decision - like buying a printer - can have a big impact on your business. I'm a fan of creating value and I like to create efficiency - the HP LaserJet printers do both and can provide near and long-term return on investment."
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