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Indian firm launches W2P suite
Indian software firm Mediawide has released a web-to-print (W2P) suite for marketing, POS and signage at a show in Munich.
Launched at the Fespa show, Brandmark is a solution based on Adobe InDesign Server - which delivers a print quality document from an InDesign template with content customised by the user.
The suite is boosted by a rendering adaptation facility that executes rules related to new positioning and size of every element in the artwork.
Thus in order to fit websites of different shapes and sizes, Brandmark can automatically resize graphics within guidelines.
The firm, which already has brand owners and retailers as its customers, now intends to attract print and media service providers with its new product.
The software is on offer on a licence model, while customers can also have it as software as a service (SaaS).
A customer at the show managed to produce as many as 10,000 unique graphic files automatically in half a day.
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