Sussex printer invests in iGen4 110

New entrant to the digital print market Providence Print and Mailing (PPM) is hoping to make its mark on the sector through investing in a Xerox iGen4 110.

The company, which is based in West Sussex, believes the purchase will enable it to overcome problems associated with dwindling litho margins and branch out into the printing of personalised material.

Ray Pack, managing director at PPM, said: "Lithographic margins have been squeezed over the past few years which has led us to keep a close eye on the development of the digital production market.

"The ability of the Xerox equipment to use variable data, deliver short-run print jobs and produce a high-quality document has allowed us to win new business."

The technology, which features XMPie personalisation software, will operate alongside PPM's Heidelberg B2 and B3 litho set-up - a system already featuring a two-colour GTO press and a six-colour Speedmaster 74.

The combined power should allow the firm to bring digital print in-house, Mr Pack explained.

He said: "We have been looking at the digital print market for around four years. Previously, we would have sent some of that work out, but this investment will keep that in-house, which also offers cost and time savings."

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