Xerox in global marketing push

Xerox has launched an 'interactive and immersive multimedia experience' as part of a new marketing campaign for its business and documentation support products.

RealBusiness.com, an interactive website that forms part of the promotional drive, shows how Xerox's expertise has helped its customers manage their resources better and increase productivity and efficiency.

The global campaign, called Ready for RealBusiness, showcases the company's partnerships with big brands including Marriott Hotels & Resorts New York Mets, Hertz, Ducati and the University of Notre Dame.

Visitors to the new website can see case studies on how Xerox has helped Marriot manage its global invoices and assisted Ducati with the translation of its product manuals.

Xerox is planning to expand the site with more information and examples over the coming months.

Chief marketing officer Christa Carone said: "RealBusiness.com showcases the breadth of Xerox's services business and provides that next layer of detail introduced in our multimedia campaign.

"It's an invitation to explore and experience what real business can be like when companies partner with Xerox to handle their business process and document management."

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