Xerox set for new zone at event

Xerox will be joining more than 20 pre-press and production digital technology developers in a new zone at a series of trade shows.

The Print for Packaging zone will give visitors the opportunity to see the latest developments in digital print within the packaging industry at four easyFairs.

The new zone will be debuting at the packaging shows - dedicated to packaging innovation, sustainable packaging, outsourcing and technology - all taking place at Birmingham's National Exhibition Centre between February 24 and 25.

Xerox, along with Calypso, will be focusing on their toner-based and inkjet solutions for cartonboard and corrugated applications, while CSAT will be running its integrated short-run digital inkjet line for pharmaceutical packaging solutions - on show for the first time in the UK.

With Konica Minolta and Xeikon already signed up, it brings the total number of exhibiting press manufacturers to six.

Declan Gane, easyFairs marketing director, said: "With its strong emphasis upon packaging as marketing, this annual event has established itself as a primary source of innovative solutions aimed at creating on-shelf differentiation.

"Its appeal to digital systems developers is the opportunity for raising awareness amongst brand owners to what the technology in the right hands can achieve for them in terms of meeting accelerated cost-effective time to market strategies."

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