What's Fuelling Inkjet Growth?
To maximise ROI, marketers are looking for highly personalised print with tailored imagery, messaging and offers specific to individuals. They typically require high volumes and demand quick turnaround times and want all of this at the best price possible. Cut sheet xerographic devices can’t meet the cost or time to market demands, whilst offset cannot provide the personalisation or time to markets requirements.
Inkjet technology fills this gap, offering high volumes of personalised content, cost effectively with quick turnaround times. Inkjet technology has matured in recent years and with advancements in ink, paper handling and print resolution, it has become more accessible.
*The Future of Inkjet Printing to 2023, Smithers Pira