Catalogues Make A Comeback

Printed catalogues are back in style with brands harnessing their potential to impact consumer behaviour. Helping to create memorable brand experiences, personalised catalogues can pack an even more powerful punch when used in conjunction with digital channels for integrated campaigns. Research suggests revenues for personalised catalogues can be three times greater than static catalogues.* 

Commercial printers can capitalise on this growth area using the capabilities and economies of next generation inkjet printers that make it feasible for retailers to personalise and add relevancy to catalogue covers, inserts and offers. These pieces of communication can be produced either entirely on digital production devices or as hybrid solutions with digital and offset processes, depending on the mailing circulation. 

*(Xerox–InfoTrends Catalog Research, 2015)

 

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Command Attention

Consumers spend an average of 30 minutes reading a catalogue (DMA 2015 Respond Rate Report)
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Drive Behaviour

69% of people consult catalogues before purchasing online (2015 Xerox InfoTrends Customer Research)
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Influence Purchasing

62% of consumers who receive catalogues make a purchase within 3 months (2015 InfoTrends)
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Customisation = Results

Customisation can stimulate a 51% high order value than static catalogues (Reppa Customer Test)
 
 
 

Xerox® IridesseTM Press

The Xerox® Iridesse™ Production Press offers all the hallmarks of a digital press – personalisation, economical short runs, and agile production – enhanced by new high-value inline capabilities that allow you to combine stunning four-colour imagery with up to two Specialty Dry Inks in a single pass.

Produce full-bleed, professionally trimmed and creased booklets inline.  Combine the Xerox® Crease and Two-sided Trimmer, Production Ready (PR) Booklet Maker Finisher, and Xerox® SquareFold® Trimmer Modules turn your Iridesse™ Production Press into a high-end document finishing powerhouse.  Add the Plockmatic® Pro50/35 Booklet Maker to produces larger, professional-quality booklets – up to 200 sheets with the Pro50 – while running at full rated speed.

Unleash the full potential of Iridesse™ by integrating stocks up to 350 gsm into durable, full-bleed, high-value booklets.

Iridesse Front Facing
 
 

XMPie® Cross Media

Media items on laptop, phone and brochures

Combine personalised print, email and landing pages. Mix and match touchpoints to create targeted communications that engage your audience. Delivering cross-media solutions at every stage, XMPie Cross Media software solutions make it easy to integrate channels with no compromise on creativity for effective cross media customer experiences. It supports the latest web technologies with Open XM technology to ensure your digital content can holistically co-exist with state-of-the-art variable print designs.

XMPie ® Cross-media solutions include: PersonalEffect Emedia Cloud, PersonalEffect TransMedia, PersonalEffect TransMedia Pro Enterprise Cross Media

 

Xerox® FreeFlow® Core

FreeFlow Core is a prepress automation platform that automates the process steps needed to prepare a job for print. Boost efficiency by building and saving workflows for common print jobs using the easy-to-use drag and drop interface. Speed up output and reduce errors by ensuring every operator prints jobs the same way. Whether you choose to host the software yourself or on Xerox Cloud, multiple product configurations and attractive price options ensure automation is within your reach.

Reading documents

Finance Services

We want everyone to benefit from a bespoke print solution as we know the difference it will make to your business. To make it easier to invest in new purchases, we’ve teamed up with leading finance providers including Xerox Finance and HP Financial Services to offer customers the best finance terms at highly competitive rates (subject to status). We’ll also work with our partners to create one easy to manage contract for all the elements of your purchase, irrespective of the number of suppliers involved.

 

Speak to an Expert

 

Why Xeretec

“Xeretec is not merely a supplier of printers. Xeretec is a true digital solutions business consultant, with the skills, knowledge and experience to provide informed advice.”

Stephen Connor, General Manager, Wyke Printers