Catalogues

Printed catalogues are back in style with brands harnessing their potential to impact consumer behaviour. Helping to create memorable brand experiences, personalised catalogues can pack an even more powerful punch when used in conjunction with digital channels for integrated campaigns. Research suggests revenues for personalised catalogues can be three times greater than static catalogues.* 

Commercial printers can capitalise on this growth area using the capabilities and economies of next generation inkjet printers that make it feasible for retailers to personalise and add relevancy to catalogue covers, inserts and offers. These pieces of communication can be produced either entirely on digital production devices or as hybrid solutions with digital and offset processes, depending on the mailing circulation. 

_{*(Xerox–InfoTrends Catalog Research, 2015)}