Digital print for packaging is a key growth area for the print industry. Helping brands strengthen customer engagement by adapting their packaging to meet regional or seasonal variations, or short-run events, printers with the best digital device solution can also meet the growing trend for personalised goods such as Coca Cola’s ‘Share A Coke’ campaign. Research shows the average time between product refreshes is 6.6 months, with the CAGR for digitally printed folded cartons at 40%*.
As a print provider digital packaging is also an application that can’t be displaced by digital media so it is a great investment opportunity. Digital print can also help companies reduce their warehouse costs and eliminate obsolescence costs, helping them operate more efficiently and sustainably.
*Source: The Future of Digital Print for Packaging to 2020, Smithers PRA, 2015