Webinar. 29.11.23
Webinar Recording: 3 Compelling reasons to embrace Multichannel for sustainable print success!
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Production Print Cross-media Solutions
Deliver engaging and effective individualised multi-channel communications
Extend your reach far beyond print
Research shows that campaigns combining print, email, social media and mobile apps deliver a 2.1% increase in response rates to print-only campaigns. Print providers who have an understanding of this rapidly changing, crowded marketplace and move away from a print-only approach have a lot to gain.
We offer a variety of software to help you leverage digital media (email, web browsers, mobile apps and social media) to complement print and deliver messages through multiple diverse channels.
The Multi-Channel Mix
Dynamic Print
Variable Data Print (VDP) is the production of printed pieces with variable information, including text, images, and/or graphics, tailored to each recipient. Often, in a cross-media campaign, the print piece contains a unique link to a personal microsite or personalised URL (PURL).
Personalised Sites
Create PURLs that lead to personalised landing pages, which hold content specific to each individual. Information obtained through the Web interaction can be used to instantly update the recipient’s data and be reflected in the next printed or online communication.
Email Marketing
Email marketing is a cost-effective and immediate response-driven communications method. Using XMPie software combine email with other personalised print or online media to maximise the marketing effectiveness.
Mobile Marketing
With XMPie, SMS triggers can be programmed for sending automatic messages, such as personalised SMS ‘thank you’ and confirmation notices.
QR Codes
One effective tool for connecting print and online campaign components. Once the user scans the QR code, they can be automatically linked to static or personalised websites, pictures, videos, product reviews, social media sites and more.
Social Media Feature
The refer-a-friend and social media share features automatically enable those referred by the original customers to experience the same campaign, while rewarding the original customer for the referral.
XMPie Software Solutions
XMPie PersonalEffect eMedia Cloud
PersonalEffect eMedia Cloud is a cloud-based solution that adds email and personalized websites to your print campaigns. It is an excellent entry-level solution for cross-media.
XMPie PersonalEffect TransMedia
Deliver a better brand experience for your customers with PersonalEffect TransMedia, an all-in-one solution for creating, managing and monitoring multichannel, 1:1 campaigns.
XMPie PersonalEffect TransMedia Pro
Add Adobe InDesign Server, it is perfect for providers who receive InDesign documents that must not be altered or work with variable documents
