Making a Resurgence
Direct mail is gaining increasingly popularity mainly due to data-driven insights that help brands deliver highly personalised communications. Commercial printers can capitalise on this growth with tools that help clients expand their reach and interact and integrate effectively across digital platforms.
As communications are changing in the digital age, companies of all sizes are rediscovering direct mail as an innovative way to:
- Cut through the clutter
- Attract new customers
- Enhance customer loyalty
- Deliver profitable results
Take direct mail to the next level with triggered direct mail, which reaches out to prospects when they have taken a particular action e.g. visited a landing page. This action triggers a highly personalised piece of direct mail which is sent out within 24 to 48 hours. When done properly this method of timely personalisation delivers unprecedented results.
