Making a Resurgence

Direct mail is gaining increasingly popularity mainly due to data-driven insights that help brands deliver highly personalised communications. Commercial printers can capitalise on this growth with tools that help clients expand their reach and interact and integrate effectively across digital platforms.

As communications are changing in the digital age, companies of all sizes are rediscovering direct mail as an innovative way to:

  • Cut through the clutter
  • Attract new customers
  • Enhance customer loyalty
  • Deliver profitable results

Take direct mail to the next level with triggered direct mail, which reaches out to prospects when they have taken a particular action e.g. visited a landing page.  This action triggers a highly personalised piece of direct mail which is sent out within 24 to 48 hours.  When done properly this method of timely personalisation delivers unprecedented results.

Read Next Generation Direct Mail Blog
Download Triggered Direct Mail eBook
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Marketers Need Help

Help marketers reap the benefits of CRM integration, marketing automation and data personalisation

Increase Your Relevance

Transform customer engagement with personalised multi-channel communications

Boost Response Rates

Help customers get average response rates of 9.5% for multichannel campaigns vs 7.4% for print-only

Capture Millennials

Studies show that millenials enjoy and trust printed mail compared to email
 
 
 

Xerox® Baltoro™ HF Inkjet Press

  • Enables new application opportunities on a range of offset coated media including gloss, with the optional Color Accelerator Module with High Fusion Ink
  • Best-in-class total cost of ownership powered by Automated Intelligence
  • High Fusion print engine with Xerox High Fusion W-Series Inkjet Heads provides true high definition 1200 x 1200 dpi resolution
  • Modular, scalable platform for maximum investment protection
Baltoro HF Inkjet Press Brochure EN
Xerox Baltoro
 
 

Xerox® FreeFlow® Core

Reading documents

FreeFlow Core is a prepress automation platform that automates the process steps needed to prepare a job for print. Boost efficiency by building and saving workflows for common print jobs using the easy-to-use drag and drop interface. Speed up output and reduce errors by ensuring every operator prints jobs the same way. Whether you choose to host the software yourself or on Xerox Cloud, multiple product configurations and attractive price options ensure automation is within your reach.

Download FreeFlow ® Core brochure
 

XMPie® Circle

XMPie Circle is a software-as-a-service solution for managing multichannel marketing campaigns. Its intuitive user interface enables interactive diagramming and visualisation of all phases of a multichannel marketing campaign, from conceptualisation to campaign creation through to execution and results monitoring. Circle also enables service providers, agencies and clients to collaborate together and automate 1:1 multichannel marketing campaigns at every stage of development.

Download XMPie® Circle brochure
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Speak to an Expert

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Why Xeretec

“Xeretec is not merely a supplier of printers. Xeretec is a true digital solutions business consultant, with the skills, knowledge and experience to provide informed advice.”

Stephen Connor, General Manager, Wyke Printers

Wyke Printers