Adapt and Grow

Trillions of pages are printed worldwide yet only a small percentage are printed digitally. Savvy print providers are harnessing the power of digital technology and data to deliver profitable new capabilities in growth areas such as photo publishing, transactional and variable data and digital packaging. Find out how you can too.

 
 
 

Catalogues

Printed catalogues are experiencing a revival as brands realise their power to impact consumer behaviour. Print providers with the technology solutions to personalise covers and offer inserts with custom offers, messaging or imagery based on past purchases and personal preferences can help deliver more memorable brand experiences.

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Digital Packaging

Packaging is one of the largest and most stable growth areas as it’s an application that can’t be displaced by digital media. Print providers with the technology to help brands engage with an increasingly option-hungry consumer base through regional or seasonal variations and short-run printing are profiting from current market trends. Digital printing also helps companies reduce their warehousing and operational costs.

 

Direct Mail

Brands are back in love with direct mail as innovations in print technology, workflow automation and personalisation enable them to expand their reach and integrate more effectively with digital platforms. You can get a slice of this profitable business opportunity with the right technology and software solutions.

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Marketing Service Provider

Social media and technology are changing the way brands interact. Print providers who understand the trends driving digital marketing and who move away from a print-only approach are increasing their customer value and client base.

 

Photo Publishing

Everyone’s a photographer in the smartphone age. Print providers can capitalise on this growth area with the technology and software to transform photos and precious memories into merchandise such as calendars, invitations, portfolios, packaging and wedding albums.

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Publishing

Digital book printing is redefining the entire book supply chain with its ability to speed up time-to-market, reduce waste, lower fixed costs and mitigate the inherent risks of mass production, especially when using high-speed production inkjet systems.

 

Transactional And Variable Data Printing

Move upstream in the communication process by offering your clients the marketing advice, technology, workflow automation and personalisation tools to turn everyday communications such as utility bills and statements into opportunities to communicate.